Welsh farmers only believe in using the best of everything; the finest grass, sharpest sheepdogs and best kept husbandry secrets. No wonder it’s been awarded PGI status, the highly sought after marque which guarantees that you are buying a premium quality product.
What is PGI?
It stands for Protected Geographical Indication. It is the European Commission’s protected food name scheme that aims to preserve and promote those special foods that are unique to their terrain – foods that have character, that are lovingly-crafted, that have an unbreakable connection to the land they come from. In other words, it is the true mark of quality.
Welsh lamb is the product of a uniquely beautiful landscape that has been blessed for centuries with the purest of natural ingredients – clean air, sweet spring water, fresh grass and fragrant heather. This blend of nature’s finest, coupled with traditional farming practices that span generations, have helped produce high quality meat to be consumed around the world.
In recognition of these unique qualities the EC has awarded Welsh Lamb and Welsh Beef the coveted status of Protected Geographical Indication (PGI). This puts Welsh Lamb and Welsh Beef in the same elevated company as Parma Ham and other speciality and protected food name products from around the world.
Now, knowing such provenance, wouldn’t you want a taste of this very special lamb?